Curl Master at Soccer Aid for UNICEF 2025: Football skill meets a cause that matters
Soccer Aid for UNICEF is one of the most loved charity football events in the calendar. It blends entertainment, competition, celebrity culture, and real purpose in one match. Every year, it brings together former professional players and well-known faces from music, television, and sport to raise money for UNICEF and help support children around the world. In 2025, we at Curl Master became part of that story, helping put football skill in the spotlight while supporting a cause that reaches far beyond the pitch.
Soccer Aid for UNICEF: More Than a Game
Soccer Aid for UNICEF began as a charity match, but it has grown into a major fundraising platform with huge national attention. The idea is simple: use the reach of football to raise money for children who need support, including children affected by conflict, displacement, and poverty. The match is broadcast widely and built around participation, community, and generosity, with fans donating and engaging throughout the whole campaign.
That meaning is why partnerships around Soccer Aid matter to us. They are not only about visibility. The best partners add to the experience in a way that matches the values of the event. Our goal at Curl Master is exactly that—to help people enjoy football, learn a skill, and feel more connected to the game.
Joining Soccer Aid for UNICEF 2025
In 2025, we announced our partnership with Soccer Aid for UNICEF 2025, bringing the Curl Master ONE into the Soccer Aid world through content and fan engagement. We are a brand focused on skill development and the pure enjoyment of football, and the Curl Master ONE is designed to help players learn how to bend and curl the ball more consistently.
For us, it’s a natural fit. Soccer Aid is built on entertainment, but it is also a celebration of football culture. The curl of a free kick or a bending strike is one of the most exciting moments in the game. With Curl Master, we leaned into that joy and turned it into something fans could interact with.
The Curl Master ONE and Why Curl Matters
Curl is a technique that players admire because it looks effortless when it’s done well, but it takes practice to master. A curling shot combines timing, contact, body position, and a repeatable swing. For young players and casual footballers, it can feel like something only professionals can do.
We created the Curl Master ONE to make that skill feel more accessible. We developed the product with testing support from Loughborough University and designed it to help players understand the mechanics of curl through structured repetition and feedback.
At a moment like Soccer Aid, where the energy is high and the crowd is full of football lovers, a tool like this really comes to life. It takes something people already enjoy watching and turns it into a challenge they can try themselves.
Bringing Curl Master Into the Match Day Story
One of the most important parts of a modern football event is what happens around the match itself. Fans want experiences, photo moments, and interactive challenges that make the day memorable. We leaned into that through match day activation and content that connected our product with the energy of Soccer Aid.
Our TikTok content from the event captures this approach in action. It shows the feel of the collaboration and how Curl Master content can sit naturally inside football culture: quick, confident, and focused on the fun of trying a skill-based challenge in a public setting.
That kind of content matters to us because it makes the partnership feel real. It’s not just a logo on a backdrop. It’s a moment fans can watch, share, and talk about—which helps extend the charitable message to wider audiences.
Why This Partnership Works for Us
We see three main reasons why Curl Master at Soccer Aid makes sense.
- Tone fit. Soccer Aid is competitive, but it’s playful. People tune in for the big moments and the laughs, and Curl Master is built around a skill that is genuinely exciting to attempt.
- Participation. Fan engagement is not only about watching. When fans can try a skill, compare attempts, and feel part of the football experience, they become more emotionally connected to the event and its cause.
- Positive message. Skill development in football is about confidence, repetition, encouragement, and community. Those values match the wider charitable purpose, which is centred on giving children opportunities and support.
A Modern Brand Approach With a Charitable Heart
As a growing brand, our mission is to build a movement around curl skill and accessible football training. Bringing that energy into Soccer Aid is our way of showing how modern sports brands can show up. Instead of focusing only on product promotion, we used the occasion to create something entertaining that complemented the fundraising focus.
When we support a high-trust charity event like Soccer Aid, we know audiences can tell whether it’s done thoughtfully. We’ve tried to be one of the partners that respect the event and add something meaningful—by putting football skill at the centre of the fan experience and using social content to amplify the message.
What This Means for Curl Master Going Forward
Soccer Aid for UNICEF is a high-visibility moment, but for us it’s also a signal of where we’re heading. We’re positioning Curl Master at the intersection of football culture, training innovation, and community-driven content. Partnering with a charity event helps anchor our brand in something positive and widely respected.
It also expands the reach of the Curl Master ONE to new audiences. Soccer Aid draws families, casual fans, and people who don’t normally follow football week to week. That’s exactly the kind of audience that responds to simple, fun, skill-based challenges. It’s not about being elite. It’s about trying something and enjoying the process.
Football Is at Its Best When It Gives Back
For us, Soccer Aid for UNICEF is a reminder that football is more than competition. It’s a platform for generosity. It brings people together and turns attention into impact. By joining that platform, we want to reinforce a simple message: the love of the game can be fun, skilful, and meaningful at the same time.
As our partnership content continues to circulate, we hope it does two things at once: inspire more players to practise curl, and keep the Soccer Aid mission in view for people who might not otherwise engage with a charity campaign.